{"id":89,"date":"2020-02-01T14:43:34","date_gmt":"2020-02-01T13:43:34","guid":{"rendered":"http:\/\/acclaro.fr\/?p=89"},"modified":"2021-01-22T10:23:43","modified_gmt":"2021-01-22T09:23:43","slug":"la-strategie-cest-quoi","status":"publish","type":"post","link":"http:\/\/acclaro.fr\/?p=89","title":{"rendered":"Euh&#8230; LA STRATEGIE : C&rsquo;EST QUOI ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La strat\u00e9gie est un\nterme avant tout militaire. La d\u00e9finition du&nbsp;<a href=\"https:\/\/www.larousse.fr\/dictionnaires\/francais\/strat%C3%A9gie\/74818\">Larousse&nbsp;<\/a>nous dit qu\u2019il s\u2019agit\nde :<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-background-color has-background wp-block-paragraph\"><strong>\u00ab&nbsp;l\u2019art d\u2019\u00e9laborer un plan d\u2019actions coordonn\u00e9es pour attaquer ou\nd\u00e9fendre.&nbsp;\u00bb<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une seconde\nd\u00e9finition, plus adapt\u00e9e \u00e0 notre contexte est pr\u00e9sent\u00e9e comme tel :<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-background-color has-background wp-block-paragraph\"><strong>\u00ab&nbsp;Art&nbsp;de&nbsp;diriger&nbsp;et&nbsp;de&nbsp;coordonner&nbsp;des&nbsp;actions&nbsp;pour&nbsp;atteindre&nbsp;un&nbsp;objectif\nde l\u2019entreprise.&nbsp;\u00bb<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si nous d\u00e9composons\ncette derni\u00e8re d\u00e9finition, nous pourrions retenir 4 mots cl\u00e9s :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Coordonner : Organiser pour former un tout efficace.<\/li><li>Actions :\nCe&nbsp;que&nbsp;fait&nbsp;quelqu\u2019un&nbsp;qui&nbsp;r\u00e9alise&nbsp;une volont\u00e9,\nune&nbsp;intention.<\/li><li>Objectifs : But \u00e0 atteindre.<\/li><li>Entreprise : Unit\u00e9&nbsp;\u00e9conomique&nbsp;de&nbsp;production&nbsp;de&nbsp;biens\nou&nbsp;de&nbsp;services&nbsp;\u00e0&nbsp;but&nbsp;commercial.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Une nouvelle\nd\u00e9finition pourrait \u00eatre&nbsp;<strong>:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00ab&nbsp;Organiser de fa\u00e7on efficace ce que fait une unit\u00e9 \u00e9conomique de\nproduction qui a l\u2019intention d\u2019atteindre un&nbsp;but&nbsp;commercial.&nbsp;\u00bb<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"267\" height=\"189\" src=\"http:\/\/acclaro.fr\/wp-content\/uploads\/2020\/02\/images-14.jpg\" alt=\"\" class=\"wp-image-220\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La strat\u00e9gie permet\ndonc de cr\u00e9er un lien structur\u00e9 entre la raison d\u2019\u00eatre d\u2019une entreprise et ses\nactions de terrain. Ces derni\u00e8res se doivent d\u2019\u00eatre align\u00e9es sur les objectifs\nprincipaux de l\u2019organisation. Cette th\u00e9orie est bas\u00e9e sur le bon sens mais la\nr\u00e9alit\u00e9 est toute autre\u2026 En effet, le contexte technique, humain, \u00e9conomique et\norganisationnel oblige les encadrements \u00e0 prendre des d\u00e9cisions h\u00e2tives, sans\nr\u00e9elle analyse globale, entra\u00eenant une perte de profitabilit\u00e9 pour l\u2019organisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>En r\u00e9sum\u00e9, si nous arrivions \u00e0 mod\u00e9liser la strat\u00e9gie en actions concr\u00e8tes\net align\u00e9es sur le but commercial, nous arriverions \u00e0 identifier, prioriser,\ncommuniquer et r\u00e9agir autour des actions \u00e0 mener, pour tendre vers une\nperformance proactive et p\u00e9renne.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La strat\u00e9gie est un terme avant tout militaire. La d\u00e9finition du&nbsp;Larousse&nbsp;nous dit qu\u2019il s\u2019agit de : \u00ab&nbsp;l\u2019art d\u2019\u00e9laborer un plan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-89","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"http:\/\/acclaro.fr\/index.php?rest_route=\/wp\/v2\/posts\/89","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/acclaro.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/acclaro.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/acclaro.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/acclaro.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=89"}],"version-history":[{"count":10,"href":"http:\/\/acclaro.fr\/index.php?rest_route=\/wp\/v2\/posts\/89\/revisions"}],"predecessor-version":[{"id":408,"href":"http:\/\/acclaro.fr\/index.php?rest_route=\/wp\/v2\/posts\/89\/revisions\/408"}],"wp:attachment":[{"href":"http:\/\/acclaro.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=89"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/acclaro.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=89"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/acclaro.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=89"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}